Skip to content

Concierge Insurance Group Blog

All You Ever Wanted to Know About Insurance

Standard vs. Premium Insurance: Which Is Better for High-Value Homes in Georgia?

When shopping for insurance for your high-value home in Duluth, Atlanta, or elsewhere in Georgia, you'll quickly encounter a fundamental choice: standard homeowners insurance or premium home insurance designed specifically for luxury properties.

At Concierge Insurance Group, we're frequently asked to compare these options and help homeowners determine which is truly better for their situation. This article provides a transparent, side-by-side comparison to help you make an informed decision.

Standard vs. Premium Home Insurance: Core Differences

Let's start with a direct comparison of the fundamental differences between standard and premium home insurance policies:

Coverage FeatureStandard Home InsurancePremium Home Insurance
Dwelling Coverage LimitCapped at policy limitGuaranteed replacement cost regardless of limit
Valuation MethodTypically replacement cost minus depreciationFull replacement with matching materials and craftsmanship
Contents CoverageUsually 50-70% of dwelling value with strict sub-limitsHigher limits with fewer sub-limits or "blanket" coverage
Liability ProtectionTypically $100,000-$300,000Usually $500,000-$1,000,000 with easier umbrella integration
Deductible OptionsOften limited to fixed amountsFlexible options including percentage-based deductibles
Claims HandlingStandard process, often with multiple adjustersDedicated claims specialists, often with a single point of contact

Comparing Coverage for Specific Scenarios

To better illustrate the differences, let's compare how standard and premium policies respond to common scenarios affecting high-value homes in Georgia:

Scenario 1: Kitchen Fire Requiring Extensive Restoration

Standard Policy Response:

  • Covers rebuilding with standard-grade materials up to policy limits
  • May not fully cover custom cabinetry or imported materials
  • Typically imposes a depreciation factor on certain components
  • Often requires homeowner to coordinate between multiple contractors

Premium Policy Response:

  • Covers full restoration with matching materials regardless of cost
  • Includes coverage for custom features and imported materials
  • No depreciation applied to damaged components
  • Often provides access to specialized restoration contractors
  • May include supervised repairs and quality guarantees

Real Example: A client in Buckhead experienced a kitchen fire that damaged custom cabinetry imported from Italy. Their previous standard policy offered only $22,000 for replacement based on standard cabinetry costs. After switching to premium coverage, the full $68,000 replacement cost was covered when a similar incident affected another part of their kitchen.

Scenario 2: Valuable Item Theft

Standard Policy Response:

  • Covers theft but with strict sub-limits for categories like jewelry ($1,500-$2,500), art ($2,000-$5,000), and collectibles ($2,000)
  • Often requires extensive documentation and proof of value
  • May apply depreciation to certain items

Premium Policy Response:

  • Provides higher blanket coverage limits for valuables (often $25,000-$100,000 per category)
  • Offers simpler claims process with less burdensome documentation requirements
  • Covers full replacement value without depreciation
  • Often includes coverage for mysterious disappearance (not just theft)

Real Example: A family in Duluth had jewelry worth $45,000 stolen during a break-in. Their standard policy had a $2,500 jewelry sub-limit, resulting in a $42,500 out-of-pocket loss. After switching to premium coverage with a $50,000 blanket jewelry limit, a subsequent loss of a $12,000 watch was fully covered.

Scenario 3: Water Damage from Plumbing Failure

Standard Policy Response:

  • Covers sudden and accidental water damage but often with limitations
  • May deny claims for gradual leaks or seepage
  • Often excludes or severely limits mold remediation
  • May not cover matching of materials for partial damage

Premium Policy Response:

  • Provides broader water damage coverage including gradual leaks in many cases
  • Includes higher limits for mold remediation (often $25,000-$50,000)
  • Covers matching of materials for consistent appearance
  • May include water leak detection systems and preventive measures

Real Example: A hidden pipe leak in a client's home caused significant damage that was discovered only after mold appeared. Their standard policy denied the claim as a "long-term leak," leaving them with $38,000 in remediation costs. After switching to premium coverage, a similar situation in another part of their home was fully covered, including $22,000 for mold remediation.

Cost Comparison: Is Premium Worth the Price Difference?

The most common question we receive about this comparison is straightforward: How much more does premium home insurance cost, and is it worth it?

Typical Cost Difference

Based on our experience with high-value homes in Georgia:

  • Standard Policy: $2,500-$4,000 annually for a $1 million home
  • Premium Policy: $3,000-$5,200 annually for the same home

This represents approximately a 15-30% premium increase for significantly enhanced coverage.

Value Considerations Beyond Price

When evaluating whether the additional cost is worthwhile, consider these factors:

  1. Potential Out-of-Pocket Exposure: Standard policies often leave significant gaps that result in out-of-pocket costs after a loss. For many homeowners, a single claim can exceed the lifetime cost difference between standard and premium coverage.
  2. Peace of Mind Value: Premium policies eliminate many coverage questions and disputes, providing confidence that your home and possessions are fully protected.
  3. Time and Hassle Factors: Premium claims handling is typically more efficient and less burdensome, saving you significant time and stress during already difficult situations.
  4. Total Insurance Package Considerations: When combined with auto and umbrella coverage in a package, the percentage difference between standard and premium options often decreases due to multi-policy discounts.

Who Should Choose Standard Home Insurance?

Standard home insurance remains appropriate for many homeowners. It may be the better choice if:

  • Your home is valued under $750,000 and contains few custom features
  • You have limited high-value personal property
  • Your home is relatively new with standard construction materials
  • You're comfortable with some level of self-insurance for potential gaps
  • Budget constraints make premium coverage genuinely unaffordable

Who Should Choose Premium Home Insurance?

Premium home insurance is typically the better choice if:

  • Your home is valued at $750,000 or more
  • Your home features custom elements, imported materials, or specialized construction
  • You own valuable jewelry, art, collectibles, or other high-value possessions
  • You entertain frequently or otherwise have increased liability exposure
  • You want more comprehensive protection and simplified claims experiences

Hybrid Approaches: Getting the Best of Both Worlds

For some homeowners, a hybrid approach offers an attractive middle ground:

  1. Standard Policy with Scheduled Valuables: Adding scheduled personal property endorsements to a standard policy can address some limitations for specific high-value items.
  2. Standard Policy with Increased Limits: Some standard policies allow increasing specific coverage limits for an additional premium.
  3. Premium Policy with Higher Deductibles: Selecting higher deductibles on a premium policy can reduce the premium while maintaining the superior coverage for significant losses.

The Concierge Insurance Group Approach to Comparison

As an independent insurance agency, Concierge Insurance Group offers both standard and premium insurance options. Our approach includes:

  1. Comprehensive Needs Assessment: We evaluate your specific home, possessions, and risk factors to determine which approach best suits your situation.
  2. Side-by-Side Comparison: We provide clear comparisons of coverage, limitations, and costs between standard and premium options.
  3. Transparent Recommendations: We offer honest guidance about which option makes more sense for your specific circumstances, even if that means recommending a standard policy.
  4. Regular Reviews: We reassess your needs as your home value, possessions, and situation evolve to ensure your coverage remains appropriate.

Take the Next Step: Get Your Personalized Comparison

The best way to determine whether standard or premium home insurance is right for your high-value home is through a personalized comparison based on your specific property and needs.

Concierge Insurance Group offers complimentary coverage comparisons for homeowners throughout Duluth, Atlanta, and all of Georgia. Many clients are surprised to discover the significant differences in coverage and the often smaller-than-expected price difference.